Going Green in PLM” More Than A Hype – A Marketing Perspective

Abstract

Green is slowly and progressively becoming the symbolic colour of eco - consciousness in India. Today, middle- and upper-class citizens are the ones, who environmentally concerned segment of the Indian population. The lower-class segment are still struggling to survive, and for them price and convenience, not eco friendliness, are their chief consideration. Every single brand will have to become green to for the sake of survival otherwise there will be the risk of becoming irrelevant in a world where the response to climate change is critical to the survival of future generations. However, there are numerous ways of making your brand with the power of green thereby achieving greater relevance for environmentally conscious consumers. The very first step in this is to find the two most important aspects of out what you know and also what you don't know - about your products and your company's compliance efforts. Thereafter, to augment design productivity and lower costs, it is becoming increasingly important to ensure that some level of reuse or recycling is built into the design cycle, from initial conception through to production. This paper emphasizes on how green PLM can be adopted as one such approach towards developing an environment friendly product and thus helps reduce the cost of going green. This paper also proposes a model for functions at the early stages in the new product designing process.

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